2024 Instagram Marketing Trends Updates and Features

Over the past few years, Instagram has grown as a popular social media platform among businesses. Around 83% of people admit that Instagram helps them find new products and services. Therefore, marketers should not miss out on this opportunity to boost their business growth.

You can find new Instagram features almost every week as it constantly keeps adding or removing features. So, if you want to enjoy the benefits of Instagram marketing and organic Instagram growth, you must remain updated with the changing trends and constant updates of this platform. In this post, we are sharing the top Instagram features to help you stay up-to-date. Continue reading this post to learn about the top Instagram features and how they can help boost your marketing strategy in 2024. Let’s dive deep to learn more. 

8 Latest Instagram Features to Strengthen Your Marketing Strategy 

Music to Instagram Posts

Music is powerful, and it can bring your content to life. So, Instagram has introduced a new feature that allows you to add music to photo posts. You can choose background music and upbeat songs according to your photo, and it will make your post stand out. Follow the steps listed below to use this feature.

  • Tap the plus icon on Instagram and choose a photo from your gallery.
  • Tap next, and you’ll see an option to add music 
  • Select a song and use the sliding bar to choose the particular part of the music you want to play
  • At last, tap done and share.

Mute Option for Story or Posts

If you don’t want to see the content from any particular account, you can unfollow them. But what if you don’t wish to unfollow and want to avoid their content? Well, the mute option is your savior. Although this feature was introduced earlier, many people are not familiar with it. This feature will remove unwanted content from your feed, and you will still continue to follow them. Here’s how you can use this option-

  • Go to the particular profile you want to mute
  • Click on the following button
  • In the next option, click mute and choose whether you want to mute posts, stories, or both. 

New Instagram Profile Designs 

Another important feature that Instagram is rolling out is the new profile design. It is for the Instagram profile designs on the desktop. You’ll see a unique position of the menu in the new design. Also, there are some changes in showing the reels in the explore tab. With this update menu option is more visible, and the top menu appears as the vertical menu on the left side of the screen. 

Instagram Notes

Notes are one of the latest features of Instagram. It has left many people confused. There is a mixed reaction among people as a common question is surfacing about the uses of this feature. Fun fact- people are using Instagram notes to ask what the heck Instagram notes are for. Well, businesses and creators can use this feature effectively to promote recent products, offers, and customer service or to connect with fans. It will ultimately help build organic followers on Instagram. One thing that makes notes different from DMs or other features is that they are not pushy. It is a great way to captivate the attention of the audience. 

Add Yours’ Sticker in Reels 

Instagram reels are the talk of the town in the social media world. The latest update is the ‘Add yours’ sticker which allows you to post a video and ask people about their story or views. The good thing about this feature is that it helps boost your engagement. The followers can continue the story and invite more people to contribute, which may ultimately become a trend. It is easy to use this feature. You have to click on the Sticker icon and choose the sticker you want to add. 

Grid Pinning 

Pinning a popular post is one of the most frequently used features on various social media platforms. Now, this feature is available on Instagram for all users. It lets you pin a specific post to the top of the profile. The benefit of this feature is that you can let your best content shine. To use this feature, you have to click on the three dots in the right-hand corner of the post you want to pin. You’ll see an option pin to your profile just click on it, and your favorite post will appear on the top of your profile grid. 

Live Rooms 

The live feature has gained immense popularity during the Covid-19 period. People used this feature in various ways for debates and discussions, and it emerged as one of the top ways to boost your Instagram followers. Instagram live is also a well-known and widely-used feature, but there is an important update. Earlier Instagram used to allow only one to two users to host a Live together, but now, up to four people can come together on Instagram live to host a webinar, lecture, or an online event. 

Content Scheduling

Earlier, people used to schedule their posts on Instagram using third-party apps. But now, you can find content scheduling tools in the Instagram app. With this tool, you can schedule photos, carousel, or reel up to 75 days in advance. For this, go to the advanced setting option, where you’ll find a toggle named schedule this post. Turn it on and select the date and time when you want it to get published. 

Top Instagram Influencer Marketing Trends to Watch in 2024

Instagram influencer marketing has become a major part of modern marketing techniques. Many companies and brands are opting for this strategy to reach their target audience through trusted influencers. It can not only help boost sales but also help you get a lot of followers on Instagram. In 2023, the trend of influencer marketing is expected to continue to grow and evolve, with a number of new trends emerging. Here are some of the top Instagram influencer marketing trends you should know – 

Micro-Influencer Focus

Brands are becoming increasingly focused on working with micro-influencers, who have a smaller but highly engaged audience. This allows brands to reach a specific target audience at a lower cost and also build a stronger relationship with their followers. 

Authenticity and Transparency

People always like real and authentic content, and Instagram influencer marketing is no exception. Brands are looking to work with influencers who have genuine and authentic followings and who can create content that feels natural and organic. So, influencers must focus on content planning to grow their Instagram followers in 2023 to get an organic following. 

The Rise of the Creator

Instagram creators are becoming increasingly popular, and many brands are looking to work with them to reach their target audience. Creators often have a unique voice and style and can produce highly creative and engaging content that resonates with their followers. This trend will continue to grow, and it is beneficial for both creators and brands. 

Branded Content

Branded content is becoming increasingly popular as brands look to create content that feels more authentic and less like an advertisement. Brands are working with influencers to create content that feels natural and integrated into the influencer’s regular content rather than feeling like a separate, standalone advertisement.

The Importance of Influencer Partnerships

Brands are looking to build long-term relationships with influencers rather than just one-off collaborations. This allows brands to build a stronger connection with their target audience and also helps to ensure that the influencer’s content is consistent with the brand’s messaging and values. So, you can expect influencers to promote the same brand in many of their videos or reels. 

The Final Word 

Instagram influencer marketing is expected to continue to grow and evolve in 2023, with brands focusing on authenticity and transparency, working with micro-influencers, and building long-term partnerships. Brands will also look to reach their target audience through the rise of creators and by creating branded content that feels authentic and engaging. If you need more help with influencer marketing and want to learn how to increase IG followers. Stay connected with us to enjoy the full benefits of Instagram marketing and boost your business growth. We hope this post helps you learn some amazing and trending Instagram features. So, keep these points in mind while building an effective Instagram strategy.

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