Apple to Begin Making In-House Screens in 2024

A Shift Away from Samsung!

Brace yourselves; The tech giant – Apple is making headlines once again!

“We’re excited to take control of our display technology as part of our commitment to innovation and delivering the best user experience.”

Tim Cook

CEO – Apple

Known for its innovation, marketing prowess, and leadership in the smartphone market, Apple is now taking a bold step toward self-sufficiency. According to recent reports by Bloomberg, Apple has revealed plans to start manufacturing its own screens in-house in 2024.

With this strategic move, Apple aims to reduce its reliance on external suppliers like Samsung and LG. The company intends to bring more components under control as it strives for greater independence and flexibility. Alongside screen production, Apple has ambitious plans to design their own Wi-Fi and Bluetooth chips and develop their 5G modem by 2025. Well, there is more you need to know, so let’s dig in about manufacturing its own screens in-house.

Thoughts on The Revolutionary Shift

Various perspectives have been voiced regarding this significant shift by Apple. These viewpoints collectively underscore the significance of Apple’s move towards producing its own screens. Let’s give them a read;

• Ming-Chi Kuo, a respected Apple analyst, highlighted the strategic significance of Apple’s move towards manufacturing their own screens. He emphasized that this transition underscores Apple’s relentless commitment to stand apart in the market by minimizing reliance on external suppliers. This step could potentially grant Apple greater control over its product’s quality and design.

• Elon Musk, CEO of Tesla, said, “Apple’s move towards in-house screens could reshape the tech industry and redefine supply chain dynamics.”

• Jane Lee, a Display Industry Expert, commented on the broader implications of Apple’s investment in screen development. “Apple’s investment in developing its screens marks a major milestone that could spark innovation across the display sector.”

An Evolution Towards Self-Sufficiency

Apple’s decision marks a significant shift towards self-sufficiency within the tech industry. By producing their own screens internally, they will gain increased control over both the design aesthetics and technological specifications of their devices.

• The introduction of microLED displays represents an important milestone for Apple’s screen technology. Compared to traditional OLED displays currently used in iPhones and other devices, microLED panels offer enhanced brightness levels along with vibrant colors that truly captivate users’ attention. This advancement paves the way for even more stunning visual experiences across various product lines.

• While Samsung and LG have been key suppliers of screens for Apple products thus far, diversification remains part of Apple’s strategy as they source displays from other manufacturers such as Japan Display Inc., Sharp Corp., and BOE Technology Group Co., among others.

Reducing Dependency on Competitors

Interestingly enough, despite being a competitor within the smartphone market segment itself, Apple’s reliance on Samsung for certain components remains significant!

• According to Bloomberg, Apple contributes approximately 6.6% of Samsung’s sales revenue through iPhone production. By making its own screens, Apple can minimize this dependency and exert greater control over its supply chain.

• Apple has been working towards producing microLED screens since 2020 under a project codenamed T159.

• The company has already made strides in developing these state-of-the-art displays; however, large-scale production will still involve collaboration with third-party suppliers until they achieve complete self-sufficiency.

A Wider Scope: Beyond Screens

While the focus is currently on-screen production, it’s worth noting that Apple’s pursuit of self-reliance extends beyond display technology. The company has been devoting substantial resources to various projects, including electric cars and mixed-reality headsets, while also incorporating critical health features into its smartwatches.

By customizing displays for upcoming products, such as headsets that utilize microLED technology similar to what will be found in future iterations of the Apple Watch, the company demonstrates its commitment to delivering cutting-edge experiences across multiple product lines.

Moving forward, OLED technology is expected to make its way into iPads with Pro models by 2024. However, the transition from OLED to microLED displays in iPhones might take more time due to technological challenges and scale-up considerations.

Shifting Wireless Component Production

In addition to screen manufacturing plans, Apple aims to reduce reliance on external chipmakers. One notable change involves moving away from using Broadcom Inc.’s chips by 2025. This decision could have significant implications for some of Apple’s largest suppliers.

Furthermore, in an effort to diversify its wireless component offerings and reduce dependence on Qualcomm Inc., Apple intends to produce its own cellular modem chips starting from the late 2024 or early 2025 period.

This shift towards in-house production aligns with Apple’s strategy of integrating cellular modems, Wi-Fi, and Bluetooth functionalities into a single component. Apple has previously demonstrated its capabilities in wireless processor development through chips like the W3 and H2 featured in Apple Watches and AirPods.

Embracing Independence

Apple’s decision to venture into in-house screen production represents a significant step towards reducing dependency on external suppliers. Similar to their transition away from Intel chips for Mac computers, this move highlights Apple’s commitment to leveraging its own design expertise and control over critical components within its devices.

As we eagerly await the arrival of self-produced displays and other innovations on the horizon, one thing remains clear: Apple is determined to maintain its position as an industry leader by embracing independence at every opportunity. Through meticulous planning, investment in research and development, and strategic partnerships with third-party manufacturers during the transition period, Apple is paving the way for a new era of self-sufficiency.

The Epilogue

Apple sets its sights on producing in-house screens by 2024, which signifies a seismic shift away from external suppliers. This move allows Apple to exercise greater control over the design and functionality of their devices while also reducing their dependency on other chipmakers. From Mac computers to iPhones, Apple is boldly embracing independence every step of the way. Anticipate more riveting updates; we craft compelling pieces for your reading pleasure.

Stay tuned for exciting news! Happy Reading!

Frequently Asked Questions